touchscreen
77.9 inch Smart Retail Digital Shelf LCD Display Supermarket Shelf Edge Shelves Stretch Touch Screen
77.9 Inch Metal Stretched LCD Display Display area:1895*570mm Resolution:3840*1150 Material:Metal、Tempered glass Touch style:Multi-point infrared touch screen
77.9 Inch LCD Strip Display for Smart Retail Product Discovery and Interactive Shelf Solutions
Retailers today are looking for more than digital advertising—they want display technologies that help customers discover products, access useful information, and interact with brands directly at the shelf. The 77.9-inch LCD Strip Display is designed to support this new generation of smart retail environments by combining an ultra-wide commercial LCD panel with touch capability and flexible software integration.
Unlike conventional shelf signage, this display transforms shelf edges into interactive communication zones. Customers can browse product highlights, compare features, view promotional videos, or access additional product details without leaving the shopping aisle. This creates a more engaging shopping journey while helping retailers present information more effectively.
Developed for commercial applications, the display is ideal for supermarkets, hypermarkets, convenience stores, specialty retailers, and digital transformation projects. As a factory-direct manufacturer, ZXTLCD also offers comprehensive OEM and ODM services to meet different project requirements.
Commercial Features Built for Retail Innovation
Ultra-Wide LCD Strip Design
The elongated display fits perfectly along shelf edges, display racks, promotional islands, and retail gondolas while maximizing available communication space.
Responsive Touch Interaction
Optional touch functionality enables customers to explore product details, browse catalogs, or interact with promotional content, creating a more engaging retail environment.
High-Definition Commercial Display
The commercial LCD panel delivers sharp images, vivid colors, and wide viewing angles, ensuring clear visibility in busy retail spaces.
Flexible Multimedia Playback
The system supports videos, images, scrolling text, HTML pages, and dynamic promotional content through Android or customized operating systems, allowing retailers to keep messaging fresh and relevant.
77.9 Inch Stretched LCD | ||
Display Specifications | ||
Screen Size | 77.9 inch | |
Resolution | 3840*1150 | |
Brightness | 800 cd/㎡ | |
BLU | LCD | |
Contrast Ratio | 1200 :1 | |
Viewing Angle(H/v) | 89/89/89/89 (Typ.)(CR≥10) | |
Backlight Life | 60,000(hrs) | |
Panel Parameters | ||
OS | Android | |
CPU | T972,Quad-core ARM,Cortex-A55,1.9GHz | |
RAM | 2GB | |
ROM | 16GB | |
Network | WH-Fi/LAN/ BT4.2 | |
l/O Interface | USB2.0x 1/Micro USB x 1/TF Cardx 1/DC IN x 1/RESET x 1 | |
PCAP Touchscreen Panel Parameters | ||
Touch style | Multi-point infrared touch screen | |
Touch points | 10 points | |
Rear glass | Physical toughened Morse magnitude 7 explosion-proof | |
Optically bonded 3mm glass for low parallax | ||
The glass transmittance | >88%(Higher transmittance depends on the glass surface treatment technology, eg AR/AG) >88% | |
Interpolation resolution | 32768 × 32768 | |
Response speed | < 5ms | |
Accuracy of touch | More than 90% of the touch area ±2mm | |
Touch ways | Fingers, touch pen | |
Output format | The coordinate output | |
Clicks time | Unlimited | |
The smallest touch size | 5mm | |
Long resistance | Yes available | |
Touch Interfaces | USB | |
Waterproof situation | Surface waterproof (IP65 optional) | |
Multi-touch supported operations system | Windows10/Windows8/Windows7/WindowsXP/Vista/ Android /Linux | |
Storage temperature & Humidity | below20℃ ~ +60℃, ≤ 90%RH | |
Power Specifications | ||
Power Supply | AC 100V~240V, 50/60Hz | |
Power Consumption | ≤ 45w | |
Environment Specifications | ||
Operation Temperature | below10℃ ~ +50℃ | |
Operation Humidity | ≤ 85%RH | |
OEM & ODM Manufacturing Services
ZXTLCD is a professional commercial LCD display manufacturer serving wholesalers, distributors, retail technology companies, and digital signage integrators worldwide.
Hardware Customization
Our customization capabilities include:
- Custom screen dimensions
- High-brightness LCD panels
- Capacitive touch integration
- Open-frame configurations
- Customized metal housings
- Flexible installation accessories
Software Integration
We support:
- Android and Windows platforms
- Cloud CMS connectivity
- Remote device management
- SDK and API development
- Multi-screen synchronization
- Customized application development
Private Label Solutions
OEM & ODM services include logo printing, packaging design, interface customization, industrial design optimization, and complete engineering support from prototype to mass production.
Application Scenarios
Supermarkets
Display product recommendations, promotional pricing, and brand campaigns directly along shelf edges.
Hypermarkets
Provide customers with detailed product information and interactive promotions across large retail departments.
Electronics Stores
Allow shoppers to compare product specifications, watch demonstration videos, and explore accessories before making purchasing decisions.
Cosmetic Retailers
Present skincare routines, makeup tutorials, and new product launches through interactive multimedia content.
Specialty Food Stores
Introduce premium products, ingredient information, and seasonal promotions while strengthening brand presentation.
Chain Retail Stores
Deploy synchronized marketing campaigns and product information across multiple locations using centralized content management.
Product Dimension as follows:
Why Choose ZXTLCD
ZXTLCD is committed to providing high-quality commercial LCD display solutions for global B2B customers.
Our advantages include:
- Factory-direct pricing
- Professional OEM & ODM manufacturing
- Experienced engineering team
- Strict quality assurance
- Stable production capacity
- Worldwide shipping
- One-year warranty
- Responsive after-sales technical support
We work closely with distributors, retailers, and system integrators to develop reliable display solutions that support long-term commercial success.
Creating Smarter Retail Experiences Through Interactive Displays
Digital retail is evolving beyond simple advertising into interactive customer engagement. Businesses now need display solutions that inform, guide, and inspire shoppers while simplifying content management and strengthening brand consistency.
The 77.9-inch LCD Strip Display combines an ultra-wide commercial design, optional touch capability, flexible customization, and factory-direct manufacturing to help retailers build intelligent shelf communication systems that enhance customer experiences and improve merchandising effectiveness.
If you would like to get the specification about above product, or you hope to discuss your requirements or need any additional information on our this product , then please do not hesitate to send us a inquiry and contact our sales team now.
