



touchscreen
43.8 Inch Ultra Wide Stretched LCD Touch Display for Retail Product Comparison
Screen Size: 43.8 inch Resolution: 1920*540 Brightness: 400 cd/㎡
Specifications
- SKU
- ZXTLCD-SL438CT
43.8 Inch Ultra Wide Stretched LCD Touch Display for Retail Product Comparison
Customers standing in front of a product range often need answers that ordinary shelf labels cannot provide. They may want to compare specifications, check available models or see how one option differs from another. The 43.8-inch ultra wide stretched LCD touch display creates an interactive comparison surface without occupying the vertical space required by a standard kiosk.
Its proportions are well suited to side-by-side content. Several products can be arranged across the screen, allowing shoppers to compare key information within one continuous view rather than opening and closing multiple pages.
43.8 Inch Stretched LCD | ||
Display Specifications | ||
Screen Size | 43.8 inch | |
Resolution | 1920*540 | |
Brightness | 400 cd/㎡ | |
BLU | LCD | |
Contrast Ratio | 1200:1 | |
Viewing Angle(H/v) | 89/89/89/89 (Typ.)(CR≥10) | |
Backlight Life | 60,000(hrs) | |
Panel Parameters | ||
OS | Android | |
CPU | T972,Quad-core ARM,Cortex-A55,1.9GHz | |
RAM | 2GB | |
ROM | 16GB | |
Network | WH-Fi/LAN/ BT4.2 | |
l/O Interface | USB2.0x 1/Micro USB x 1/TF Cardx 1/DC IN x 1/RESET x 1 | |
PCAP Touchscreen Panel Parameters | ||
Touch style | G+FF Projected Capacitive Touch screen | |
Touch points | Default 10 points | |
Cover Glass | Physical toughened Morse magnitude 7 explosion-proof | |
Optically bonded 3mm glass for low parallax | ||
The glass transmittance | >88%(Higher transmittance depends on the glass surface treatment technology, eg AR/AG) >88% | |
Response speed | < 6ms | |
Accuracy of touch | More than 90% of the touch area ±2mm | |
Touch ways | Fingers, touch pen | |
Output format | The coordinate output | |
Clicks time | Unlimited | |
The smallest touch size | 5mm | |
Long resistance | Yes available | |
Touch Interfaces | USB | |
Storage temperature & Humidity | below20℃ ~ +60℃, ≤ 90%RH | |
Power Specifications | ||
Power Supply | AC 100V~240V, 50/60Hz | |
Power Consumption | ≤ 90w | |
Environment Specifications | ||
Operation Temperature | below10℃ ~ +50℃ | |
Operation Humidity | ≤ 85%RH | |
Built Around Side-by-Side Decision Making
Product comparison is naturally horizontal. Users expect options to appear next to one another, with differences aligned across the interface. The elongated display format supports this behavior particularly well.
In a consumer electronics store, three devices can be displayed with selectable features, colors and technical highlights. A home-appliance showroom can compare capacity, energy consumption and installation requirements. In a beauty retail area, customers can browse shades or product combinations without relying on printed sample cards.
The ultra wide stretched LCD touch display can also connect digital information with physical merchandise. Products may be positioned directly below the relevant part of the screen, creating a clear relationship between the interface and the items on display.

A Practical 43.8-Inch Format
The 43.8-inch size occupies a useful middle ground. It provides enough width for meaningful comparison and multimedia content, but is easier to integrate into a cabinet or retail fixture than the longest bar displays.
This makes it suitable for branded shop-in-shop installations, service counters, showroom tables and wall-mounted information points. It can also be installed in elevator lobbies or building directories when a more compact interactive screen is required.
The aluminum enclosure supports a clean commercial appearance and helps the unit fit into permanent furniture. For a flush-mounted installation, the fixture manufacturer should obtain the full outline drawing before cutting the opening. Space for ventilation, cables and future screen removal should remain accessible.
ZXTLCD-SL438CT Technical Specifications

Designing Content for Touch
A wide screen should not be filled with many small buttons simply because additional space is available. The interface needs a clear starting point and a limited number of choices at each stage.
One effective approach is to keep product categories or navigation controls in a fixed area while using the remaining width for comparisons, videos and detailed information. A “reset” or “home” function should always be visible in unattended public installations.
Text should be readable from both the normal viewing position and the closer touching distance. Promotional videos can attract attention when the screen is idle, while the interactive interface can appear as soon as a user touches it.

From Retail Display to Industrial Interface
Although retail is an obvious application, the same screen format can serve specialist equipment. An industrial workstation may use the long display for status indicators, process stages and touch controls. A broadcast studio can place monitoring tools across the extended interface, while a meeting facility can use it as a room-control panel.
These projects may require different video inputs, touch protocols or host systems. Buyers should specify whether the unit will connect to Windows, Android or another controller and confirm the required interfaces before production.
The 43.8-inch ultra wide stretched LCD touch display is especially appropriate when the screen must support structured interaction rather than simple advertising playback. Its moderate width, touch capability and horizontal working area make it a versatile choice for comparison, selection and control applications.
Contact us for OEM/ODM customization, bulk orders, and project support for stretched LCD touchscreen display applications.



