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touchscreen

43.8 Inch Ultra Wide Stretched LCD Touch Display for Retail Product Comparison

Screen Size: 43.8 inch Resolution: 1920*540 Brightness: 400 cd/㎡

Specifications

SKU
ZXTLCD-SL438CT

43.8 Inch Ultra Wide Stretched LCD Touch Display for Retail Product Comparison


Customers standing in front of a product range often need answers that ordinary shelf labels cannot provide. They may want to compare specifications, check available models or see how one option differs from another. The 43.8-inch ultra wide stretched LCD touch display creates an interactive comparison surface without occupying the vertical space required by a standard kiosk.

Its proportions are well suited to side-by-side content. Several products can be arranged across the screen, allowing shoppers to compare key information within one continuous view rather than opening and closing multiple pages.

43.8 Inch Stretched LCD
Display Specifications
Screen Size
43.8 inch
Resolution
1920*540
Brightness
400 cd/㎡
BLU
LCD
Contrast Ratio
1200:1
Viewing Angle(H/v)
89/89/89/89 (Typ.)(CR≥10)
Backlight Life
60,000(hrs)
Panel Parameters
OS
Android
CPU
T972,Quad-core ARM,Cortex-A55,1.9GHz
RAM
2GB
ROM
16GB
Network
WH-Fi/LAN/ BT4.2
l/O Interface
USB2.0x 1/Micro USB x 1/TF Cardx 1/DC IN x 1/RESET x 1
PCAP Touchscreen Panel Parameters
Touch style
G+FF Projected Capacitive Touch screen
Touch points
Default 10 points
Cover Glass
Physical toughened Morse magnitude 7 explosion-proof
Optically bonded 3mm glass for low parallax
The glass transmittance
>88%(Higher transmittance depends on the glass surface treatment technology, eg AR/AG) >88%
Response speed
< 6ms
Accuracy of touch
More than 90% of the touch area ±2mm
Touch ways
Fingers, touch pen
Output format
The coordinate output
Clicks time
Unlimited
The smallest touch size
5mm
Long resistance
Yes available
Touch Interfaces
USB
Storage temperature & Humidity
below20℃ ~ +60℃, ≤ 90%RH
Power Specifications
Power Supply
AC 100V~240V, 50/60Hz
Power Consumption
≤ 90w
Environment Specifications
Operation Temperature
below10℃ ~ +50℃
Operation Humidity
≤ 85%RH

Built Around Side-by-Side Decision Making


Product comparison is naturally horizontal. Users expect options to appear next to one another, with differences aligned across the interface. The elongated display format supports this behavior particularly well.

In a consumer electronics store, three devices can be displayed with selectable features, colors and technical highlights. A home-appliance showroom can compare capacity, energy consumption and installation requirements. In a beauty retail area, customers can browse shades or product combinations without relying on printed sample cards.

The ultra wide stretched LCD touch display can also connect digital information with physical merchandise. Products may be positioned directly below the relevant part of the screen, creating a clear relationship between the interface and the items on display.



A Practical 43.8-Inch Format


The 43.8-inch size occupies a useful middle ground. It provides enough width for meaningful comparison and multimedia content, but is easier to integrate into a cabinet or retail fixture than the longest bar displays.

This makes it suitable for branded shop-in-shop installations, service counters, showroom tables and wall-mounted information points. It can also be installed in elevator lobbies or building directories when a more compact interactive screen is required.

The aluminum enclosure supports a clean commercial appearance and helps the unit fit into permanent furniture. For a flush-mounted installation, the fixture manufacturer should obtain the full outline drawing before cutting the opening. Space for ventilation, cables and future screen removal should remain accessible.


ZXTLCD-SL438CT Technical Specifications




Designing Content for Touch


A wide screen should not be filled with many small buttons simply because additional space is available. The interface needs a clear starting point and a limited number of choices at each stage.

One effective approach is to keep product categories or navigation controls in a fixed area while using the remaining width for comparisons, videos and detailed information. A “reset” or “home” function should always be visible in unattended public installations.

Text should be readable from both the normal viewing position and the closer touching distance. Promotional videos can attract attention when the screen is idle, while the interactive interface can appear as soon as a user touches it.




From Retail Display to Industrial Interface


Although retail is an obvious application, the same screen format can serve specialist equipment. An industrial workstation may use the long display for status indicators, process stages and touch controls. A broadcast studio can place monitoring tools across the extended interface, while a meeting facility can use it as a room-control panel.

These projects may require different video inputs, touch protocols or host systems. Buyers should specify whether the unit will connect to Windows, Android or another controller and confirm the required interfaces before production.

The 43.8-inch ultra wide stretched LCD touch display is especially appropriate when the screen must support structured interaction rather than simple advertising playback. Its moderate width, touch capability and horizontal working area make it a versatile choice for comparison, selection and control applications.

Contact us for OEM/ODM customization, bulk orders, and project support for stretched LCD touchscreen display applications.

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