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Non-touchscreen

23.6 Inch in Shelf TFT IPS Narrow Stretched Bar LCD Display for Shopping Malls Retail Stores

23.6 Inch Narrow Metal Stretched LCD Display Display area:597.6*56mm Resolution:1920*176 Material:Metal

23.6 Inch Stretched LCD Panel for In-Shelf Retail Integration and Commercial Display Solutions


As modern retail fixtures become increasingly intelligent, display technology is no longer viewed as a standalone advertising device. Instead, retailers and equipment manufacturers are integrating display panels directly into shelves, cabinets, display racks, and custom retail furniture to create seamless digital shopping environments. The 23.6 inch stretched LCD panel is specifically developed for these embedded applications, offering an ultra-wide IPS display that combines excellent image quality with a compact installation profile.

Unlike traditional commercial monitors, this stretched LCD panel is designed to become part of the retail fixture itself. Its slim construction allows system integrators, fixture manufacturers, and OEM customers to build customized digital shelving systems without compromising product visibility or store aesthetics. Whether deployed in supermarkets, shopping malls, pharmacies, or specialty stores, the panel supports a modern retail experience while improving operational flexibility.

For businesses seeking reliable display components rather than finished advertising equipment, this solution provides the performance, customization, and manufacturing support required for large-scale commercial projects.

Why Embedded Display Panels Are Reshaping Retail Equipment

Retail stores are moving toward integrated digital fixtures that combine merchandising, product information, and promotional content within the same physical structure. Embedded displays help eliminate bulky external equipment while creating a cleaner and more premium shopping environment.

A commercial stretched LCD panel offers several advantages for equipment manufacturers and retailers:
  • Seamless integration into shelves and cabinets
  • Cleaner store layouts with fewer external devices
  • Improved product visibility
  • Flexible installation in custom furniture
  • Consistent branding throughout retail spaces
  • Easier maintenance through modular design
Instead of treating the display as an accessory, retailers can make it an integral part of the fixture, improving both functionality and visual appeal.
23.6 Inch Stretched LCD(Shelf Display)
Display Specifications
Screen Size
23.6 inch
Resolution
1920*176
Brightness
250 cd/
BLU
LCD
Contrast Ratio
3000 : 1
Viewing Angle(H/v)
89/89/89/89 (Typ.)(CR≥10)
Backlight Life
60,000(hrs)
Panel Parameters
OS
Android
CPU
T972,Quad-core ARM,Cortex-A55,1.9GHz
RAM
2GB
ROM
16GB
Network
WH-Fi/LAN/ BT4.2
l/O Interface
USB2.0x 1/Micro USB x 1/TF Cardx 1/DC IN x 1/RESET x 1
Power Specifications
Power Supply
AC 100V~240V, 50/60Hz
Power Consumption
≤ 45w
Environment Specifications
Operation Temperature
below10 ~ +50
Operation Humidity
≤ 85%RH

Commercial Features Designed for OEM Integration

IPS Technology for Superior Viewing Performance

The IPS panel delivers accurate color reproduction, excellent brightness uniformity, and wide viewing angles. Customers can clearly view promotional content from different positions without noticeable color distortion.

Ultra-Wide Form Factor

The elongated display ratio is ideal for shelf systems, refrigerated cabinets, display counters, product showcases, and custom retail installations where standard displays cannot be accommodated.

Lightweight Design for Equipment Manufacturers

The compact structure simplifies integration into retail furniture, vending systems, smart cabinets, and other embedded commercial equipment, reducing installation complexity.

Flexible System Compatibility

The panel can be paired with Android, Windows, Linux, or customized embedded controllers depending on project requirements. Optional SDKs and APIs support integration with existing retail software platforms.

Product Dimension as follows:


Factory-Direct OEM & ODM Manufacturing

ZXTLCD provides complete OEM and ODM manufacturing services for commercial display brands, retail fixture manufacturers, kiosk developers, and digital signage solution providers.
Our customization capabilities include:
  • Custom panel dimensions and aspect ratios
  • Open-frame or enclosed designs
  • Capacitive touch options
  • High-brightness configurations
  • Android, Windows, or Linux systems
  • Private branding and logo customization
  • Custom interface selection
  • SDK and API support
  • Industrial design and engineering consultation
Our experienced engineering team works closely with customers from concept development to mass production, ensuring each display solution integrates smoothly into the final product.

Application Scenarios

Supermarket Shelf Systems

Integrate digital product information and promotional content directly into shelving without altering store layouts.

Shopping Mall Retail Fixtures

Build premium retail displays that combine modern aesthetics with dynamic multimedia communication.

Smart Display Cabinets

Enhance product showcases with embedded digital content that attracts attention while maintaining a clean appearance.

Pharmacy Shelving

Display product details, promotional campaigns, and health information beside merchandise in an organized format.

Consumer Electronics Stores

Embed digital specification panels into display furniture to create a more interactive shopping experience.

Custom Commercial Equipment

Ideal for vending machines, self-service kiosks, exhibition displays, and OEM retail hardware requiring an ultra-wide LCD panel.

If you would like to get the specification about above product, or you hope to discuss your requirements or need any additional information on our this product , then please do not hesitate to send us a inquiry and contact our sales team now.

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