Non-touchscreen
23.1 Inch 4K Stretched Bar LCD Screen Advertising Long Strip Media Player Shelf screen
23.1 Inch Shelves Metal Stretched LCD Display Display area:578.88*49.75mm Resolution:1920*165 Material:Metal
23.1 Inch 4K Stretched Bar LCD Display for Digital Merchandising and Smart Retail Shelf Communication
Retail merchandising is evolving beyond traditional product placement. Today's supermarkets, convenience stores, specialty retailers, and branded chain stores require digital tools that can attract shoppers, communicate product value instantly, and adapt promotions in real time. The 23.1 inch stretched bar LCD display is engineered to meet these demands by combining an ultra-wide commercial LCD panel with intelligent media playback capabilities.
Unlike conventional advertising screens, a stretched bar display is designed specifically for narrow installation spaces. It fits seamlessly along shelves, refrigerated cabinets, checkout counters, display racks, and promotional islands, enabling retailers to transform ordinary shelving into a dynamic digital merchandising platform.
For distributors, retail solution providers, and commercial display integrators, this product offers an ideal balance between compact dimensions, high-resolution 4K visuals, and flexible OEM/ODM customization.
Why Digital Merchandising Is Becoming the Future of Retail
Modern consumers expect richer shopping experiences than static price labels and printed promotional cards can provide. Digital merchandising allows retailers to communicate product benefits through motion graphics, promotional videos, seasonal campaigns, and brand storytelling directly at the point of purchase.
A professionally designed stretched bar LCD display enables retailers to:
- Deliver dynamic promotional campaigns
- Increase product visibility
- Improve customer engagement
- Update pricing and marketing content instantly
- Support chain-wide campaign consistency
- Reduce recurring printing costs
Instead of simply displaying advertisements, the screen becomes an intelligent merchandising tool that enhances the shopping journey.
23.1 Inch 4K Stretched Bar LCD Display | ||
Display | Model | ZXTLCD-SL231 |
LCD Tech. | ADS | |
Screen Size | 23.1inch | |
Resolution | 1920×158 | |
Brightness | 400 nits | |
BLU | E-LED | |
Contrast Ratio | 3000:1 | |
Viewing Angle(H/V) | 178° /178° | |
Backlight Life | 30,000 Hrs (Min.) | |
Internal Player | OS | Android 5.1.1 |
CPU | S500,ARM Cortex-A9 R4,28nm | |
RAM | 1GB | |
ROM | 8GB | |
Network | Wi-Fi (802.11b/g/n) / BT4.0 of 1, 2 and 3 Mbps. | |
I/O Interface | Micro USB × 1 / TF Card× 1 | |
Power | Power supply | DC 12V |
Power consumption | ≤ 20 W | |
Environment | | |
Operation temperature | 0°C~50°C | |
Operation humidity | 20%~80% RH | |
Physical | Bezel | / |
Body Dimension | 597.4 (W) × 60.4 (H) × 15.8 (D) mm | |
Set Weight | 0.64Kg | |
Package Dimension (4Pcs Inside) | 680(W) × 320 (H) × 160 (D) mm | |
Package Weight (4Pcs Inside) | 4.37Kg | |
Commercial Features Built for Retail Environments
4K Ultra High Definition Display
The 4K commercial LCD panel delivers exceptional image clarity, vibrant colors, and sharp text, ensuring promotional messages remain eye-catching even when viewed at close distances.
Slim Stretched Design
The elongated format integrates naturally into retail fixtures without blocking merchandise. It is ideal for supermarkets, convenience stores, cosmetics retailers, bookstores, electronics stores, and beverage displays.
Intelligent Multimedia Playback
The integrated media player supports various content formats including:
- Promotional videos
- Product animations
- Pricing information
- QR code marketing
- Brand campaigns
- Product feature highlights
Retailers can easily refresh campaigns according to marketing schedules.
Designed for Continuous Commercial Operation
Using industrial-grade components, the display is suitable for long-term 24/7 operation, making it ideal for demanding commercial environments.
Typical Application Scenarios
Supermarkets
Promote daily discounts, member-exclusive offers, and seasonal campaigns directly on shelf edges.
Convenience Stores
Highlight fast-moving consumer goods such as beverages, snacks, and ready-to-eat products with dynamic promotional content.
Electronics Retailers
Display product specifications, compatibility information, and feature comparisons alongside display models.
Cosmetic Stores
Present beauty tutorials, product ingredients, and promotional bundles to improve customer engagement.
Airport Duty-Free Shops
Deliver multilingual advertising campaigns and premium brand content to international travelers.
Chain Retail Networks
Synchronize promotional campaigns across multiple store locations using centralized content management systems.
Product Dimension as follows:
Why Choose ZXTLCD
As a factory-direct manufacturer with years of experience in commercial LCD displays, ZXTLCD supports customers worldwide with reliable manufacturing and flexible customization.
Our advantages include:
- Factory direct pricing
- Professional R&D team
- Complete OEM & ODM services
- Strict quality inspection
- Stable component supply chain
- Fast lead times
- One-year warranty
- Comprehensive after-sales technical support
Whether you are developing a new retail solution or expanding an existing product line, ZXTLCD can provide dependable manufacturing support for projects of every scale.
Frequently Asked Questions
Q1: What is a stretched bar LCD display mainly used for?
It is widely used for digital merchandising, shelf-edge advertising, product information display, digital pricing, transportation information systems, and commercial digital signage.
Q2: Can the system support customized software?
Yes. Android, Windows, Linux, SDK integration, API development, and cloud CMS solutions are available according to project requirements.
Q3: Is this display suitable for continuous operation?
Yes. It is built with commercial-grade components designed for 24/7 operation in retail and public environments.
Q4: Can I customize the appearance and specifications?
Absolutely. We support custom dimensions, housing colors, interfaces, brightness levels, operating systems, touch functionality, and private branding.
Q5: Why should I purchase directly from ZXTLCD?
As a factory-direct manufacturer, ZXTLCD offers competitive pricing, flexible OEM & ODM services, reliable quality control, engineering support, and responsive after-sales service for international B2B customers.
If you would like to get the specification about above product, or you hope to discuss your requirements or need any additional information on our this product , then please do not hesitate to send us a inquiry and contact our sales team now.
